A native Hawaiian, but raised in Jersey City, New Jersey; Sharaya J has always been an artist at heart. Music has always been prevalent in her life; exposed early by her father who was a member of 90's Hip Hop group Double XX Posse, she's always been a natural performer. With a very successful career in the dance industry working with the likes of Diddy, Rihanna, Ciara and Alicia Keys as well as great choreographers like Laurianne Gibson, Fatima Robinson and Jamaica Craft; Sharaya is no stranger to the spotlight. Introducing a fresh new sound and style; inspired by true Hip Hop and Jersey Club music, Sharaya spearheaded the "Banji Movement" which encourages the masses to embrace Uniqueness and Originality, thus birthing the acronym Be Authentic Never Jeopardize Individuality (BANJI). In early 2014, Sharaya J joined forces with Alexander Wang; starring in his T by Alexander Wang campaign and becoming a brand ambassador for his line. With multiple features throughout the year including Dazed Digital, Interview magazine and NY Mag/The Cut, Sharaya is blazing a trail “to get the people dancin’ again!!!” She even caught the eye of Wilhelmina Models and was signed to their celebrity board by the years end. Sharaya J's project "BIG", released in December 2016, reintroduced her fans to a more evolved lyracist and an established brand. In the first half of 2017, Sharaya J dropped her explosive collective entitled "Dope Product - Vol. 1"; showcasing fierce freestyles over tracks from both past and present. Sharaya J is on a mission to shake things up and make music fun again!
"I would say if you’re ready for something refreshing and creative you should most definitely look out for Sharaya J! She's the future…10s across the board!" - Missy Elliott
In a world of carbon-copied cuteness, filtered realness and tap-for-sound talent, Sharaya J. makes us long for that old thing back and she’s obliged to give us something we can feel. - Uptown Magazine
The Untitled Magazine GirlPower Issue - SHARAYA J (cover)
"I want to uplift women, and show them that we can be out here, and be successful, and have careers, and be alpha females. I want to show that it’s okay. We need women out there saying ‘It’s okay to be great. It’s okay to run businesses.’”
Sharaya J is a force to be reckoned with – the rapper, choreographer and blue-haired style icon is signed to Missy Elliott’s own label. Here, she shares her favorite Instagram accounts. -H&M Life
Meet Sharaya J, The Protégé Missy Elliott Has Been Carefully Cultivating For Five Years
The icon and her favorite rising rapper are on a serious mission to make music less serious... - The Fader
15 ARTISTS YOU SHOULD KNOW IN 2015
Rocking a Smurf-blue gumby and brandishing a braggadocious around-the-way-girl swag that you can't help but feel, The New Jersey based artist and protégée of Missy Elliott is unapologetically "Banji"... - Centric TV
Meet Sharaya J, Blue-Haired Style Rebel and Alexander Wang’s Rapper of Choice
The rapper and Missy Elliott protégé is bringing back the glory days of '90s female emcees. - NY Mag/The Cut
SNL’s Mango and Sharaya J Star in T By Alexander Wang Campaign Video
Continuing with this year’s installment, they’ve chosen Sharaya J as their musically inclined co-star. While these videos possibly give you a taste of Wang’s selection for his brand’s ambassadors in the realm of music and beyond, it also adds a sprinkling of humor.
BASE LEVEL: How Sharaya J Keeps Missy Elliott Intrigued!
"The same thing that intrigued Missy Elliott, when she first saw the blue-haired Sharaya J is the same thing that draws us into the dancing pop artist. Her debut video “Banji” showcases not only her vibrant blue hair, but highlights her dance skills and funky presence!"
Interview: Sharaya J – Bringing Back Individuality & Authenticity To Music
"Sharaya J doesn’t look or sound like any other artist that’s out right now; and that’s a good thing. In an industry where artists seemingly come from a cookie cutter mold, it’s refreshing to have artists willing to express their individuality."
"Jersey Club, the state's home grown electronic dance music, is all about the dancefloor. A lot of the moves in Sharaya J's "Banji" video stem from that scene. Along with her Banji Babez, Sharaya brings dance moves such as, "sexy walk," "da patty cake" and "flexin"."
"Sharaya J was coached to be like the type of well-rounded, versatile artist that is a rarity in this day and age and it shows. From her image (which, while wild and fun, is obviously something carefully crafted by her) to her professionalism, this chick is the real deal."