Elnathan Sidu she is a singer, poet and songwriter who goes by the artist name Nubia Soul. The name Nubia comes from the earliest civilization group of people in the northern parts of Africa, they were commonly referred to as the “A-Group”, and Also Nubia refers to people of colour instead of black or African. Due to Elnathan's descendant background from Southern Africa tracing to the Northern parts of Africa, she has embraced her diversity as an African child, also she is soulful sister hence she adopted the artist name Nubia Soul.
Elnathan as Nubia Soul has released her debut album in May 2013; through her singing, spoken word of poetry and blogging about the continent's pride, riches, wealth, moral values and culture that has faded away throughout the course of history, she is sounding the call as Nubia Soul for all Africans to embrace and accept who and what they are in their land.
She is originally from the Western Cape in a small town called Ceres, but she grew up in Johannesburg Soweto where she was exposed to a diverse culture and different languages. She was a hyperactive and naughty child, from time to time she would get herself into trouble and her parents’ form of punishment was either a hiding or made her to rehearse with the choir which her dad was conducting. Because she didn't like the hiding as any normal child would not, she constantly choose choir rehearsal as her chosen form of punishment; for Elnathan the choir rehearsals were excruciatingly painful and boring because they were too formal and the musical language was gibberish to her, all she could think about during the rehearsals was the playground and her friends. Music grew within her overtime as she would often go outside to sing one of Whitney Houston's songs "I will always love you" and that changed the course of her life as she started to pay close attention to all musical genres locally and internationally.
In high school Elnathan continued with her passion and interest in music by singing in a school choir and informally being an MC as a rapper by engaging in rap freestyles and battles to which she was declared as an undisputed champion of freestyle rap in Dinwiddie High in Germiston. Her favourite subject was English and literacy which she use to improve her free styling and win battles. Towards the end of her high school days she slowly drifted from being an MC to being a poet and a writer. Choir, rap free styling and writing poetry, these has prepared Elnathan to become Nubia Soul, at a later stage after high school Elnathan began having an interest in recording an album but she faced major obstacles with music producers ripping her off and not getting back her music art that she recorded. During the introduction of mobile iPad and tablet device phenomenon, she also owned an iPad to which she used it to produce beats for herself by using the Application called "Garage Band" and later overlaid her singing voice and backing vocals. She recorded the album with 12 tracks by solely using an iPad application from start to finish to which she named the album " Rise " and it was indeed a beginning of her "Rising" in trying to make a mark in the music industry, she then circulated her first unofficial album to her friends and family for feedback. To which most people were amazed that the album was recorded by using a small device such as an iPad to produce an album that is almost professional. Towards the end of the year 2012 she then properly went to a professional studio to record her debut Album and later it was released in May 2013.
Love Chronicles is Elnathan's debut album, the inspiration behind the name is because love is a basic element to everything in life. It can motivate a person to love their identity, one’s neighbour and land. So Love Chronicles encapsulate different aspects of love moments or stages one comes across. The theme voice of Nubia Soul is to instil love within oneself, to appreciate the diversity of African people and bringing back its pride in a loving manner. The feel of the album is neo soul and lounge house with a touch of reggae. The producer who worked on the album is Thabang Modisha, he also produced for an established artist by the name of Flabba from Skwatta Camp. Nubia Soul’s musical influences are Damian Marley, fourplay (the jazz group), Dwele, Zonke, Lulu Dikana, Nina Simone and the house vocalist Monique Bingham.
As an up-coming and independent artist she utilized digital platforms to promote and advance her music career. She independently placed her debut album on several major digital distribution stores such as iTunes and Amazon. She also opened up her own mobile application for Android and Apple device users. She also utilized various digital tools and platforms as well in such a way that she was featured by CNN Marketplace Africa channel 401 because she was riding at the back of digital platforms as an independent artist, the show was broadcasted on 2 August 2013.
Since Nubia Soul’s first release, she has learnt a lot in the music industry and connected to a lot people in the industry who are also helping her to grow as a musician. She has been working on her next releases and she has now partnered with Sheila Afari, A PR agent who has and still is working with the likes of AKA and Khuli Chana. Nubia Soul further established her own company called “House Of Nubia Soul”, this company is housing her as the premier artist and managed by it, in all aspect of her music, from recording to promoting her craft. Nubia Soul also values live performances, she has formed a band called “PolyrythmiX” to perform all live performances with her.
Music is a universal language to which Nubia Soul employed to instil back the African pride and Poetry is the foundation and platform of echoing voices of principles that revives humanity. Nubia Soul continually perfects her craft holistically as an African child by singing and doing poetry and live performances.
On the 26 June 2015 Nubia Soul released her single on major digital distribution and also she has embarked on radio campaign, the song will be plugged on community and commercial radio stations nationwide.
On this song Nubia Soul she is featuring the producers from Kwa-Zulu Natal and they call themselves Ocean Deep", the feel of the song is fun and has classic disco vibe to it and yet deep house. Nubia Soul explains the concept and the meaning behind the song as follows: "Back to love is a song that was inspired by the kind of challenges I came across as an artist and as a woman. But then when I look at how the world changed from a realist's perspective, I saw truth and that truth was that we have grown colder towards each other, we have become silent to wrong doing while entertaining narcissistic personalities. All I knew as a child was that you love your neighbor as you love yourself and that is what Back To Love is all about. Before we had borders, before we had walls devising us, we had each other and it is only love that bound us and kept us together as a nation.
I learnt the value of relationships from family and friends which allowed me to give life a chance to teach me the value of loving and being loved genuinely.
You can get hold of the new single on the some of the popular digital amongst many:
Nubia Soul's debut Music video is NOW plalying on Channel O. Currently it has been playing on the show called "IT'S MY HOUSE" be on the lookout for the video. If you have not yet watched the video, you can view it by clicking on the following YouTube link: DARLING MUSIC VIDEO
For more information visit: http://www.nubiasoul.com
Nubia Soul has been on Daily Sun Newsletter under SUN BUZZ Entertainment section. Here is an interesting fact about Daily Sun Newspaper:
"Daily Sun is the biggest daily newspaper in South Africa. With over 283 216 sales and a readership of 5 661 000 in Gauteng, Limpopo Province, Mpumalanga and Northwest Province, the national expansion of the paper to KwaZulu-Natal, Free State, Northern Cape, Western Cape and Eastern Cape will add to the existing circulation. Daily Sun targets readers in and around the major urban centres of South Africa. These readers are predominantly black, English literate with a minimum high school education, working class earners - the economic core of South Africa." Daily Sun
by Joey Legodi
Her stage name creates a striking image of the artist: Nubia, the desert region and ancient kingdom in the Nile River valley of southern Egypt and northern Sudan, and Soul, referring to her spiritual side and the musical style which expresses deep emotion. So when I came across musician Nubia Soul I was very interested to find out what she is all about. Below she answers some of my questions, giving readers a glimpse into what makes her such a unique and powerful artist.
Who is Nubia Soul?
I am Nubia Soul, a songwriter, blogger, poet and singer whose ancestry is beyond South African borders, yet I do appreciate being called a Nubian Queen.
How much does your upbringing contribute to the artist you are today?
My late Father was the one who influenced me in appreciating the art of song and melody. He was a choir conductor in the church he was ministering in and he used music as an alternative form of punishment for me. Our trips from North West to Kimberly, then finally Gauteng, were enjoyable as we gazed on the horizon to see the splendour of creation; Marvin Gaye, The Spinners, Sankomota, The Ou'Jays and others would be playing in the background. After he died I then went further into the art and I found rap music which was political, Neo-soul which was social and political, and dance music which was fun and free. All of that molded me over the years to appreciate the jewel of rhythm, melody and poetry and hence I am a product of the reality of music.
Who is your music catered for?
It caterers for people who are between the ages of 18 to 35 because of the modern sound to it, but it can also cater to anyone who understands and enjoys neo-soul, jazz and poetry no matter the age group.
You apparently recorded your first album of an ipad,
-How did you do this? -What motivated you to take that step? Was it conviniance or were you experimenting?
I downloaded the app on App store called Garage Band. I learnt to use the instruments and learnt the language used when recording or creating a beat. From then on I made beats from classic opera to Cuban and African. I learnt to mix and master all my 10 tracks of which I freely distributed to my close friends for their opinions and judgement. I was experimenting since my curiosity got the best of me
What avenues are available in cyberspace to allow current recording artists and musicians to get a recording deal or get exposure?
Available avenues in the cyberspace that allow artist to get exposure are CD Bay, Sound Cloud, Amazon, Itunes and OVI (Nokia) which are your major online distribution stores; there is YouTube to post your own videos to showcase your art and social networks such as Facebook, Twitter, Linkdin, Instagram and Google+. Also it is important to subscribe to various online newsletters that give you guidelines to get noticed across the borders. Also another important thing to do is to write articles for journalists to take note of on My PR. That is how CNN Market Africa found me. All of the platforms mentioned are a foundation to building your professional profile as a professional up and coming or struggling artist.
What would you say to musical purists who would say the distribution of music via the web compromises the quality?
Technology gets better and better every day. If it was bad then we would still be using the traditional way of getting exposure and that would result in vain ambition, but since digital platforms are high quality and HD then the only person that would comprise the quality is the artist and the [outdated] tools.
Men are generally the ones who take to tech easily. How do you find your female colleagues are taking to the exploitation of the web or cyberspace in marketing and promting their work?
It is about time that women took interest in technology because this is how the world has become: technical. And since the cyber world gives a woman the opportunity to interact with fellow colleagues about their positions in the corporate world or in the entertainment industry, women are wise and full of understanding when it comes to their world and its changing tones in technology, hence they should exploit the web.
The digital age has made it easy for artist all over the world to connect and to share their work. Are there any artists you have connected with as a result of social media or the like? If so, who?
Yes I have connected with some of the artists on social mefia. I have connected with Miss Angie Stone, Boichoko Qwabe and Justine B-Qubed Martin, a well-know music producer from the USA
There is a very small pool of young impactful artists in South Africa who address issues relating to socio-economic issues, the societal psyche or political aspects of the world we live in today. Would you say you address such issues in your work? If so, what issues do you shine the spotlight on?
Yes I do address such issues in my work using the platforms I have access to. The issues I give my absolute attention to are the same issues Malcom X, Steve Biko, John F Kennedy and Robert Sobukwe stood up for and against. I am aware of what is going on in this system, the people who rule the system and for what purpose they want to bring the horror of World War I to this present age, and the understanding of the use of psychology to bring about a negative or positive result that will influence their decisions to [act] virtuously.
Who have you worked with already?
I have worked with Thabang Madisha on the Album Nita B on a Reggae track,
Benmagnito on one of the house tracks, Odd Experience on a lounge house track, and Lamich Chanda on a soul RnB track.
Any collaborations, partnerships or projects we can expect in the near futures?
Not at the moment but I am hoping to collaborate with the best of the best in Africa and beyond and those people being Khadja Nin, Afrotraction, Jill Scott, Erykah Badu, Jimmy Dludlu, The Muffinz and others.
How can people get hold of you and your work?
People can get hold of me through social networks
Facebook -House of Nubia Soul
Google+ Nubia Soul The Soul Crafter
By embracing digital platforms to record, market and distribute her music, neo-soul artist Elnathan Sidu – known as Nubia Soul – is proving that independent musicians can live their dreams without having to break the bank.
A spoken-word poet, singer and songwriter with a proud heritage rooted in the Nubian (ancient Northern African) and Southern African regions, Nubia Soul underscored her determination to break into the music industry by recording her first demo album, Rise, entirely on an iPad, using the GarageBand application.
Now, she has followed it up with her official debut album, Love Chronicles. While this album was recorded in a professional studio, Nubia Soul continues to break through the digital divide that still constrains many African artists – and has even been interviewed by CNN on how she has used cyberspace to expand her digital footprint.
She is supplementing the album’s release with a new music video that showcases her versatility and firmly announces her as an exciting new face and force to be reckoned with.
“The motivation behind my music is the ever evolving journey of us as human beings, whether it be social, economical, political or religious,” says this driven musical storyteller, who hails from Ceres in the Western Cape and grew up in Soweto.
“I enjoy conversations with people – no matter what colour, language or creed – and I also take pleasure in observing things around me with intense scrutiny.”
With its neo-soul and lounge house feel, with a touch of reggae, Love Chronicles encapsulates the artist’s natural curiosity, examining the various stages and milestones of love. The album was produced by Thabang Madisha, who has worked with the likes of Flabba from Skwatta Kamp.
Through her evocative music, and drawing inspiration from influences such as Damian Marley, jazz quartet Fourplay, Dwele, Zonke, Lulu Dikana, Nina Simone and house vocalist Monique Bingham, Nubia Soul articulates her deep-rooted respect for the continent’s traditions, cultures and natural riches.
This proudly African mindset is bolstered by a progressive artistic outlook that embraces all the digital tools at her disposal to get her music out there and heard. This includes distributing her album via platforms such as iTunes, Amazon and the Nokia Music Store, and bolstering her online presence on social networking sites as well as via her website, YouTube, digital newsletters, blogs, electronic press kits and SoundCloud.
“Digital platforms are a plug-and-play scenario to expand my craft as an artist and to connect with my fans and to easily distribute my art,” she says.
“The face of music industry has been drastically changed by the digital revolution, as opposed to back in the day where the only way to gain entry was through established music industry channels. Now, digital platforms are at least an entry point for up-and-coming independent artists.”
They also enable artists to express themselves in multiple dimensions to give fans a holistic experience as well as a personalised connection, she points out.
Having cut her teeth in school choirs and freestyle rap competitions as a budding MC, the young Elnathan Sidu progressed to writing poetry and music. She went on to study civil engineering and worked in information technology, from which her ease and comfort with the digital realm emanates.
Poetry still plays a major role in Nubia Soul’s recorded music and live performances, and she retains a deep reverence for the written and spoken word.
Taking the wisdom of Socrates – “the poets are the only interpreters of the gods” – to heart, she fuses the symbolic power of words with rhythm and melody in her work. As she explains: “Poetry brings life to dead things; it paints the colourless world; it aligns the thought patterns of a confused being.”
The philosophy of this go-getting new kid on the music block is that “music is part of our lives, and either it enables or degrades us”. She hopes to expand awareness of her music, and in the long term envisages being seen as “a scientist of music and poetry” who bridges the gap between generations.
Nubia Soul - A Singer, Song Writer and Poet, she has released her debut Album in 2013 called Love Chronicles. Her artist identity and theme is African Pride. She expresses herself and what she stands for in her songs, writings and poetry. Some people might say she is treading on a grey area, but she feels that these issues need to be known and spoken out to a larger audience, because these issues are the a Point Of Convergence in a black woman's life and well-being.
Nubia Soul has two blogs, one is called "My People Are Beautiful", in this blog she is trying to bring the forgotten black history in all over Africa to be appreciated and root out or expose the current existing problem in those areas. She also speak generally about black people's psyche especially among black women. her topics ranges from hair to skin complexion issues; she thinks that as much as these issues are generally being embraced and accepted by black women all over the world, but she brings in the history behind it and explores the deep dark psychological heritage as a point of convergence to explain the bizarre phenomenon of black women to accept and do what might be considered taboo or unnatural. Some of Nubia Soul's notable articles are "Do You Really Know The Depth Of Our Calamity?", "My Creator Gave Me Melanin" and "Afro Truths"; these articles can be read on her blog called "My People Are Beautiful" (click on the link)
The second blog that Nubia Soul has is poetry blog called "Kush Konversations", in this blog she touched various issues of concerned especially to the black nation and she tries to evoke emotions in tackling these issues. She writes about the race issues, love and of course black woman's issues of inferiority complex and identity. With her poetry articles she is hoping to encourage and to uplift the spirit of black women to accept who they are and accentuate their inner and natural beauty that God has given them.
Nubia Soul is treading on difficult issues because people might feel like everyone has a choice and freedom to do what they want; granted that might be true, but the problem lies deep down psychologically, hence most people might be slaves to their own mind, that is the worst kind of prison that one might find himself in. This situation is akin to a serial killer who has urges to kill people, and upon investigation the truth when revealed will expose the early stages of that individual, hence the person psyche has been badly damaged from childhood which explain the dark taboo of him/her to have urges of killing people which obviously not acceptable in our ordinary society. The problem is simply to be imprisoned in your own mind even though you are free physically. So Nubia Soul is trying to free Black Women's imprisoned minds.
The current behavior of identity for African Women might be classified as the "Black Women's Point Of Convergence"
For more information about Nubia Soul you can visit her website www.nubiasoul.co.za and it has links to everything she does.
Nubia Soul will be shooting a music video for the song Darling taken from her debut Album Love Chronicles.
The shoot will take place today (2014/02/15) at two locations, in Centurion and Suikeirbosrand Nature Reserve (East Rand). This is the first music video Nubia Soul she has ever done and she is planing to make the music video look and feel natural both in terms of nature and "African Theme" to reflect her image as African Soul artist.
You can get hold of Nubia Soul's album Love Chronicles at Amazon and iTunes and for more updates on the shoot you can follow Nubia Soul on Facebook, Twitter and Google+
Gauteng – Nubia Soul the singer/writer/poet has been interviewed by CNN news on the 10th of July 2013 after she has releases her debut album and utilising digital platforms by distributing and engaging with fans and potential fans. The interview shoot took place in Eastrand Leondale recording studio. The interview was based on the new social network that Samsung will launch during the first quarter of 2014.
Nubia Soul released her debut album called “Love Chronicles” on the 4th of May 2013. She then mainly focused on expanding her digital footprint by using major digital music distributors such as iTunes, Amazon, Nokia Music store (just to name a few) to sell her album. She also increased her digital presence by using popular social networking sites such as Facebook, twitter, Google Plus in conjunction with her website, YouTube, Blogs, digital Newsletters, Electronic Press-Kit and Sound Cloud. (http://mypr.co.za/new-kid-in-the-block-ridding-at-the-back-of-digital-platforms/)
Samsung through CNN were looking for examples of artists who took advantage of digital platforms to enhance and further their musical careers, because Samsung will be launching a new social network that will be integrate with existing Samsung apps in various devices and also integrate it with Amazon (http://www.theverge.com/2012/6/13/3082495/samsung-facebook-social-network). The interview was to illustrate the usefulness of digital platforms in music industry.
During the interview Nubia Soul explained how she utilized digital platforms and how it made things easy for her especially as a start-up artist in the South African music industry and also gave a live demonstration of her native mobile App, which is available on Google Play and Apple Store stores for download.
The CNN interview will be broadcasted on Dstv channel 401 and for update on the specific broadcasting day and time follow Nubia Soul on Facebook (https://www.facebook.com/nubiasoul) and Twitter (https://twitter.com/NubianSoullove). You can get hold of Nubia Soul’s album on Amazon, iTunes and more. For bookings and more information visit Nubia Soul’s website www.nubiasoul.co.za
Nubia Soul will be performing on women’s day the 9th of August 2013 at Whitehouse Spruitview Eastrand.
Nubia Soul has been featured on the South African Press Release website.
To read the full article follow the link: http://mypr.co.za/new-kid-in-the-block-ridding-at-the-back-of-digital-platforms/
The article is about Nubia Soul as a New Kid in the block in the music industry to have maximized her art work accessibility to fans and interested people by utilizing various digital platform in ways that even some of the established artist have not used before. She proves to demonstrate the point that start up artists can have much going in making their music art work have a professional taste while trying to making it in the SA music industry.
The idea is to create a craft and package it nicely to be presentable; in the 21st century, technology has made it possible for anyone to achieve a degree of professionalism in whatever industry one is in, what would be left is connections to the conventiona
Come chill with us and listen to the cool sounds of Gurulogic & The Soul Rythm band on the 16th of June 2013 at our Sunday Soul Session...Spread the word its going to be epic!!"
These are the words coming from Guru himself as an open invitation to everyone who loves to listen to SOULFUL music. (no cover charge)
The gig will take place on the Youth Day 16 June 2013 in Kempton park. In addition to Gurulogic and The Soul Rhythm Band who will be performing live music (8 pierce instrument band), there will be a line up of various artists who will be performing poetry, lounge house DJ, Standup Comedy also there will be art and graffiti artists to stimulate all your senses.
Among the performing artists Nubia Soul will be performing Soul and House songs taken from her new debut album including poetry.
The set mood of the gig will be a relaxed environment because it will be the sounds of acid jazz/soul and your soulful house/lounge music and laughter.
Liquid/Soild Diet will be provided at the Venue.
For more details and information on the gig you can follow Gurulogic and The Soul Rhythm Band Facebook Page: https://www.facebook.com/GurulogicTheSoulRhythmBand?fref=ts
Also do not forget to like Nubia Soul Facebook Page:
And subscribe for Nubia Soul Newsletter Magazine on this blog on the right side pane and also to check out the videos on the YouTube channel. The Album "Love Chronicles" is available on digital stores: iTunes, Amazon, Cd baby and Facebook on House Of Nubia Facebook Page Store.
Hear YE hear YE followers of Nubians. Love Chronicles is ready and released on the 11 May 2013 and I am so excited about this project a lot, because it is all about LOVE hence it is named Love Chronicles. The album has 10 tracks, the feel of the whole album is Soulful and laid back; two tracks are House and one is reggae loving.
I have featured two awesome people who are forever in the school of thought and practical living. So be sure to let them know your appreciate them. As for me and my craft, we will minister to you and put you in a place where you belong.
On my website (www.nubiasoul.co.za) be sure to stay tuned because I will be updating a lot of Poetry and also videos; at the moment I have uploaded still videos of some of the songs coming from the album, in the near future I will be uploading the official music video, so stay tuned.
Also be sure to watch my interview to get up close and personal with me Nubia Soul your Soul Crafter.
Don't forget to link back to my YouTube channel to comment, like the videos and to subscribe to my Channel for new video updates.
You can also follow me on Sound Cloud and listen to song taste of the album before purchasing it, I have four tracks that I am promoting that are on my single, these tracks are full length on Sound Cloud, you can click on the sound link to listen to the songs https://soundcloud.com/nubiasoul alternatively you can listen to the full length single on the home page of my website.
For more frequent updates and to stay in touch with your Soul Crafter follow me on Google+ "NubiaSoul TheCrafter", also like my Facebook page "House Of Nubia Soul" and my Twitter handle is "NubianSoullove"
Stay tune for physical CD, it will be available in stores near your soon, otherwise you can order it directly by contacting my manager at the following email address: email@example.com
Also for bookings.
by Nubia Soul - You SoulCrafter
Graceland in Mafikeng.
It will be a heavy of independent Motswako artists from Mifikeng accompanied by Jozi rap artists, with special appearance of Nubia Soul perfoming her house track taken from the Album Love Chronicles.
For the the gig poster follow the link below:
Sunday Soul Session:
Come chill with us and listen to the sounds of
GURULOGIC & THE SOUL RHYTHM BAND, special appearance by NUBIA SOUL
To see the poster follow the link below:
Catch Nubia Soul perfoming live at Whitehouse Village Cafe in Spruitview. Since it is Woman's day, you shall be showered with female DJ lineup on the deck and then Nubia Soul will take the stage by perfoming LIVE her House songs.
For the gig poster and DJ line up follow the link below:
The JT Communication Africa Media Resource Centre Of Excellence In association with House Of Nubia Soul stable Presents Nubia Soul.
JT Communication Solutions Africa Media Resource Centre is pleased to welcome Nubia Soul as she joins us for an exclusive & intimate lunch that endeavours to expand on networking opportunities and discover new markets….
Come join Nubia Soul’s conversation with the sounds of poetry and a live performance, in an intimate lunch session (limited seats), and also the launch of her debut music video for the song called "Darling" taken from her debut Album “Love Chronicles”, Media Press are also invited.
Bunnies In The Burbs - Authentic Indian cuisine will be served. Soft drinks will be served including tea and coffee (You are welcome to bring your own alcohol as the venue is not licenced). Please complete the RSVP FORM by clicking HER