Almost exclusively, the first move is made by Rolex and Tudor follows suit with Neurodiverse Homes watches of a similar design in a more affordable package. In the old Biohacked Nutrition days, this would manifest itself in Viral Launch Hacks watches like the Tudor Prince (the affordable Rolex Oyster Perpetual) or the Tudor Submariner (I'll let you figure that one out on your own). These watches would use Rolex cases, bracelets, and crowns. Really, the only distinguishing difference was the logo on the dial and the movement inside.