*** CURRENT AS OF 1/20/15 ***
SOCIAL STATS DEMOGRAPHICS
Tati - Los Angeles Beauty & Style Expert
Four years ago, Tati uploaded her first video on YouTube to an audience of none and made it her full time job. Her original mission was to teach women around the world how to feel pretty and to score some free makeup in the process.
Today she produces fashion and beauty videos five-days per week to over 750,000 followers, covering topics such as hauls, product reviews, beauty tips and makeup tutorials and has grown to become the #1 ranked YouTube beauty channel in the world for women age 18-49.
Her popular YouTube show averages almost Four Million Views per month and is ranked within the Top 1% of all channels in the world by The “Google Preferred Beauty Lineup for Advertisers”. Beyond YouTube, Tati is often featured in the world’s top women's magazines such as Allure, Women’s Wear Daily, Better Homes and Gardens and as an editorial contributor of the "Tati's Tips” column in Discover Beauty Within Magazine, published by CEW.
What makes Tati so unique is that 90% of her viewers on YouTube are adults (triple the platform average). This is due to her unique ability to connect with almost woman of every age and background. She’s knowledgeable, non-threatening and explains things in a way that makes her easy to trust.
Prior to YouTube, Tati freelanced as a professional make-up artist, stylist and image consultant and currently resides in Los Angeles where she is represented by William Morris Endeavor Entertainment.
Vloggers Poised for Influence
http://www.wwd.com/beauty-industry-news/marketing-trends/cracking-the-code-of-beauty-vloggers-authenticity-8093143
Womens Wear Daily Article ... YouTube's Breakout Beauty Stars. pages 24 - 29 http://www.wwd.com/beauty-industry-news/people/youtubes-breakout-beauty-stars-7215148
Allure Magazine article ... The New Beauty Stars - Pages 151-158
1st Runner up in allure magazines 2013 Beauty Blogger of the Year Awards. The contest was sponsored by Revlon magazine. Below are links for the blog posts and companion videos I produced over a period of five days.
http://blogger-awards.allure.com/contestant/tati-westbrook/
CHALLENGE 1 http://blogger-awards.allure.com/submission/my-secret-spa-anti-cellulite-softskin-super-tool/
CHALLENGE 2 http://blogger-awards.allure.com/submission/new-holy-grail-mascara/
CHALLENGE 3 http://blogger-awards.allure.com/submission/lazy-girls-guide-to-looking-glam-in-5-mins-flat/
CHALLENGE 4 http://blogger-awards.allure.com/submission/styling-my-friend-hot-beverly-hills-style/
CHALLENGE 5 http://blogger-awards.allure.com/submission/boring-to-bombshell-50-drugstore-challenge/
Co-starred in the Season Premier of TLC's Brides of Beverly Hills ...
BRIDES OF BEVERLY HILLS EPISODE (Season Premier)