ZackLanta is an entertainer born and raised in the streets of Atlanta, Ga. After buying his first two rap cds by NWA and Tupac, he began to develop his own sound as an artist. But it wasn't until some years later when he decided to pursue a career in music. Now having ten years in the game, he gives credit to Pimp C, Tupac, and Peanut the Don as his biggest influences. He now has his own team called Dirty South Alumni (DSA) which heads the campaign for his latest single called “Supply and Demand”. Supply and Demand is more than just a song, its a movement for the Atlanta bred artist. It is an anti-drug song with a message behind it for young black boys. The Message is DON'T BE STUPID! This song will be promoted thru video and a campaign of commercials shot by Tickled Black Entertainment. ZackLanta is using his gift to make the industry aware of his presence and telling the consumer he can supply and demand any form of entertainment they need. ZackLanta has definitely been on the grind. He is presently being called the hottest Hip Hop Entertainer in the city of Atlanta. You can catch his performances in the most popular venues ,while he prepare for his first tour. His music is available for purchase in several stores in the Atlanta market and online. He is ready and willing work with anyone else who is ready to work. ZackLanta believes his authenticity and hunger will set him apart from other artists. Whether its the music we hear from him, or interviews he wants his following to know it is coming from a real place. He believes the industry is missing the “real factor” and hopes to change that. ZackLanta isn't just saying words because they sound good. He has a message in his music. His message is about empowering people and giving back to his community. He talks about awareness and being the “rose from concrete”. With his music he hopes to lead and aspire all people especially the youth. With big plans for his future including releasing and additional single later this year titled It's The Dirty, appearing in a upcoming movie, and giving the people a new positive artist that look forward to helping the community!