In 2020, email marketing has continued to be one of the most effective tools for communicating with current and potential customers of brands.
Far from being obsolete, email is a tool that evolves to adapt to the new times, so we hope that it will continue to be a protagonist in the strategies of 2021. So that you are prepared, we leave you some very interesting information about the current panorama of email marketing .
10 email marketing statistics for 2021 according to Hubspot
Open and click rates in 2020 according to Mailchimp
Let's take a quick look at two of the most critical email performance metrics: open rate and click rate. The data is taken from Mailchimp's annual report .
Email open rates in 2020
The average open rate of all the sectors analyzed by Mailchimp is 21.33% . The sectors with the highest open rates have been emails related to government issues (28.77%), to leisure establishments (27.74%) and to religious issues (27.62%) .
To improve the open rate of emails, the main recommendations are:
Email click rates in 2020
The average click-through rate for all analyzed sectors was 2.62% . Especially noteworthy are the leisure sector (5.01%), the media and publications (4.62%) and the government (3.99%) .
To improve click-through rate, Mailchimp recommends applying these practices: